Larry Gerbrandt has been a leading media and entertainment executive, research analyst, valuation expert management consultant and expert witness for more than 30 years. In recent years he has focused on the economic and strategic implications of the intersection between traditional media and emerging content delivery technologies. Management background includes experience in film and video production, commercial photography, cable TV system operations, financial research and magazine publishing. His current focus is on strategic consulting, valuation, expert witness and advisory assignments within the media and entertainment industries that leverage his deep understanding of fundamental industry economics, revenue generation and media measurement.
Became a partner in Dallas, TX-based Brimstone Films in 1978. After selling his stake in the production company in 1982 he became operations manager for Orion Cable, which operated private cable systems along the front range of Colorado. Joined Kagan World Media, a groundbreaking media research organization, in 1984. As senior analyst and senior vice president of Kagan’s entertainment division, oversaw more than two dozen of its newsletters and databooks, led its valuation practice and was the creator of Kagan's definitive Economics of Basic Cable Networks database. In 2000, after Kagan’s sale to Primedia, became Kagan’s COO and led its integration into Primedia’s MediaCentral division. Upon Kagan’s subsequent sale to MCG Capital in 2004 joined AlixPartners to lead its entertainment consulting and litigation support practice. In 2005 was recruited by The Nielsen Company to become SVP/general manager of Nielsen Analytics, focusing on emerging media technology economics and conducting primary research on consumer adoption of new media platforms. Following Nielsen's sale to a group of private equity companies formed the custom research, litigation support and valuation practice, Media Valuation Partners, in 2007. Joined Pasadena, CA-based Janas Consulting in late 2010 as a managing director focusing on the firm’s valuation practice. In late 2013 he also became an Affiliate of the Analysis Group, a Boston, MA-based firm specializing in complex litigation matters as well as economic, financial, and strategy consulting.
He is also a member of the board of directors of The Inspiration Network (a family-friendly basic cable network with more than 70 million TV households) and is owner of the Rare Light Gallery in historic downtown San Juan Bautista in the heart of California’s Central Coast. He is also a member of the San Juan Bautista General Plan Committee.
Widely quoted as an expert on trends and economics in the M&E industries and has served as moderator of more than 200 Kagan and industry panels and conferences. Has served as an expert witness and expert consultant on more than 90 major litigations in the media, entertainment and intellectual property arena, including the landmark Katzenberg v. Disney case.
An award-winning fine art photographer, his recent photographs of the Northern Lights in Iceland were featured in a two-page spread in London’s prestigious The Guardian newspaper. He also regularly contributes fine-art photography to the monthly “Parting Shot” feature of the San Juan Star.
He attended Colorado State University on a plant pathology and creative writing scholarship and graduated from Regis University in Denver with a bachelor’s degree in business administration. He has also taken entertainment law classes at the UCLA Extension and done course work in statistics through Statistics.com.
Wrote the “Media Math” column for The Hollywood Reporter until its re-launch as a monthly in late 2010 and continues to write a quarterly column “US Watch” for Euromedia Magazine. Also provides expert analysis and consulting to clients of GigaOM Pro, ThomsonReuters Round Table Group and the Gerson Lehman Group.
Father of two (Ryan and Lauren) and devoted grandfather of four (Nathan, Anistyn, Grayson and Wyatt). He also owns the trademark to the tongue-in-cheek “Bad Grandpa” line of T-shirts.