CV


EMPLOYMENT:

Janas Consulting, Pasadena, CA 2010-Present
Managing Director
Joined Janas in October 2010 to help expand the firm’s media, entertainment and technology group and valuation services.  Janas provides management consulting, turnaround and restructuring advisory services and investment banking services to mid-market companies.   

Media Valuation Partners, Los Angeles, CA 2007-Present
Founder and Principal
MVP provides valuation, appraisal, fair market value, strategic research, market analytics, litigation support, expert witness, strategic consulting and market forecasting services with an emphasis on media, entertainment, cable television, broadcasting, motion picture, home video, television programming and emerging technologies.  

Nielsen Analytics, Hollywood, CA 2005-2007
Senior Vice President/General Manager
Created leading edge research, analysis, strategic advisory and valuation services to companies in the media & entertainment space with a particular focus on the convergence of content delivery and consumer media technology—and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game, mobile entertainment and publishing industries.  Author of the Nielsen Economics of On-Demand Programming, The Modern Moviegoing Experience and Benchmarking The Digital Household reports. Also developed the concept of the Über Media Consumer and performed extensive research on this category of heavy media and entertainment user.  A member of Nielsen’s Primary Research Council, which focused on improving cross-platform and fusion research activities within Nielsen and coordinating the wide range of consumer level research initiatives.

AlixPartners LLC, Los Angeles, CA  2004-2005
Director
Joined firm in July 2004 to build AlixPartners’ media and entertainment practice, focusing on valuation, consulting and litigation support.  Headquartered in Southfield, MI, AlixPartners is a leader in providing financial advisory services, including litigation support, consulting, valuation and restructuring to a wide range of industries.

Kagan World Media, a Primedia company.  Carmel, CA  1984-2004
Chief Operating Officer/Senior Analyst 
Joined firm in 1984 as associate editor and was promoted to analyst in 1985.  Became vice president, with added corporate responsibilities, in 1988.  Promoted to senior vice president in 1992 and was responsible for Kagan's entertainment and programming research operations and oversaw a team of analysts covering the cable and broadcast network programming, DBS, TV syndication, home video, motion picture, pay TV, music and Internet industries in 1992.  Named chief operating officer, responsible for all Kagan content, publishing, research, appraisal and consulting operations, in February 2001.  Kagan was acquired by Primedia Corp. in October 2000 and then merged into the Media Central LLC joint venture between Primedia and Steven Brill in February 2001.  Media Central was dissolved in May 2003 and Kagan was sold to MCG Capital in March 2004.  Over a span of two decades, helped build Kagan into one of the leading media and entertainment research firms, with a client base of over 5,000 individuals and firms.

Served as senior analyst and contributor to more than 20 different newsletters, including CONSUMER MEDIA TECHNOLOGY, HOME SHOPPING INVESTOR, INTERNET ADVERTISING, CABLE PROGRAM INVESTOR, STREAMING MEDIA INVESTOR, VOD INVESTOR, THE PAY TV NEWSLETTER, CABLE TV ADVERTISING, MOTION PICTURE INVESTOR, DIGITAL TELEVISION, MARKETING NEW MEDIA, CABLE TV TECHNOLOGY, ELECTRONIC PUBLISHER, THE DBS REPORT, INTERNET MEDIA INVESTOR, TV PROGRAM INVESTOR, TV PROGRAM STATS, MOVIESTATS, MUSIC INVESTOR, CABLE TV INVESTOR and KAGAN MEDIA MONEY

Also authored or contributed to numerous special reports on entertainment topics, including THE CONNECTED HOUSEHOLD, MEDIACAST 2006/2007/2008, THE PAY-PER-VIEW REPORT, THE CHANNEL CAPACITY REPORT, THE CABLE INTERCONNECT REPORT, THE CABLE ADVERTISING REPORT, KAGAN MEDIA TRENDS, THE STATE OF HOME VIDEO, THE STATE OF DBS, HOME SHOPPING, ECONOMICS OF BASIC CABLE NETWORKS (1995, 1996, 1997, 1998, 2000), CHANNEL COMPRESSION: A STRATEGIC ANALYSIS, CABLE MODEMS:  A STRATEGIC ANALYSIS.  Had corporate oversight responsibilities for PKA's investment In two leading cable trade publications, Cable World and Cable Avails, which were sold in January 1994 to Cowles Media.  As senior analyst, also moderated numerous Kagan Seminars, Inc. conferences, including The Digital Household Summit, The Future of Pay-Per-View, Motion Picture Production & Finance, TV Program Finance, Interactive Multimedia Forum, Video-On-Demand, High Speed Access Summit, as well as conferences dealing with home shopping and streaming media.  Wrote a monthly column "Letter From America" for Kagan’s Euromedia magazine from 1999-2002.  Also oversaw company’s investment in an international TV syndication company run by Drew Levin.

Was also senior consultant to KAGAN MEDIA APPRAISALS, which engaged in consulting, expert witness and valuation assignments and has performed appraisals of media assets aggregating to more than $85 billion. Acted as consultant on many of KMA's entertainment and programming-related assignments and has been responsible for fair market value appraisals of numerous movie libraries, totaling in excess of 4,000 titles, including being designated as Disney’s expert witness in the Katzenberg v. Disney case.  Other valuation assignments included numerous cable networks, movie theater chains, music libraries and TV libraries.  Strategic consulting assignments include assessments of market opportunities in the motion picture, home video, cable programming, PPV/VOD, home shopping and TV syndication sectors, both U.S. and international markets. 

ORION BROADCAST GROUP/ORION CABLE SYSTEMS, INC.  Denver, CO  1982-1984 
Operations Manager 
Managed 15 private cable/SMATV systems with over 2,000 subscribers operating along the front range of Colorado for this division of Orion Broadcast Group (a startup media company which went public in 1983 with interests in low power and full power television stations and private cable systems).  Was responsible for all phases of system operations, including franchise negotiations, construction, marketing, programming and billing.  Left the company after overseeing the successful sale of division operations to another SMATV firm.

BRIMSTONE FILMS  Dallas, TX  1978-1982 
Producer & Photographer
As one of the founders of Brim, Stone, Gerbrandt & Guetzlaff, Inc. (dba Brimstone Films) in 1978, acted as line producer on dozens of TV commercials, award-winning industrial films and museum documentaries.  Clients included Tandy Corp. (Radio Shack), Dr Pepper, Pizza Hut, Precision Tune, Neiman-Marcus, Texas Sports Hall of Fame and the East Texas Oil Museum.  After completing principal photography on a one-hour TV special on the Hemingway family, sold interest in company to an outside investor. Brimstone also formed a joint venture with Chuck Bua to launch a creative boutique advertising agency—Brimstone & Bua.

THE NATIONAL COURIER  Plainfield, NJ  1976-1977 
Freelance Photojournalist 
A regular contributing photographer and reporter for this national weekly newspaper, launched by Logos Publishing in 1976. 

CHRIST FOR THE NATIONS, INC.  Dallas, TX  1974-1978 
Managing Editor 
Was responsible for all publishing at this non-denominational missionary organization and Bible institute, including a monthly magazine with a circulation of 144,000 and a book catalog of over 200 titles.  Also served as photography instructor at the CFN Institute. 


CORPORATE ACTIVITIES:

THE INSPIRATION NETWORK (501c-3 non-profit corporation) Board Member


EDUCATION

Alameda Senior High School, Lakewood, CO.  Graduated in 1970 

Colorado State University, Ft. Collins, CO.  Major:  Plant Pathology 1970-1972

Metropolitan State College, Denver, CO  Major:  Journalism 1972-1973 

Regis University (formerly Loretto Heights College), Denver, CO  1984-1985

Received Bachelor of Arts degree in Business Administration in 1985. 

UCLA Extension Class Winter 2008


 LIST OF PUBLICATIONS:

Hollywood Reporter

1. Larry Gerbrandt, For all audiences: what online ticket buyers say about their moviegoing experience in theaters and at home, HOLLYWOOD REPORTER, Mar. 15, 2006

2. Larry Gerbrandt, The cost of a rebuilt retransmission: $5 billion a year and a jolt to subscribers, HOLLYWOOD REPORTER, Feb. 10, 2010 

3. Larry Gerbrandt, Hard to be predictable when it comes to the economics of primetime dramas,  HOLLYWOOD REPORTER, Mar. 19, 2010 

4. Larry Gerbrandt, Time Watching Television is growing, and we’re looking at it from every angle,  HOLLYWOOD REPORTER, May 3, 2010

5. Larry Gerbrandt, It's not just the story: latest analysis of studio marketing costs suggests that big-time spending on tentpoles mostly does pay off, HOLLYWOOD REPORTER, June 11, 2010

6. Larry Gerbrandt, Ready or not (and we’re mostly not), industry’s push for 3DTV is under way, HOLLYWOOD REPORTER, July 28, 2010

7. Larry Gerbrandt, Is 3D  television’s manifest destiny or are those pesky 3D glasses just something else to lose between the sofa cushions, HOLLYWOOD REPORTER

Euromedia columns

8. Larry Gerbrandt, Letter From America, EUROMEDIA, July 2000

9. Larry Gerbrandt, Letter From America: The High Definition Version Of The Chicken & Egg Conundrum, EUROMEDIA, Sept. 2000

10. Larry Gerbrandt, Letter From America, EUROMEDIA, Oct. 2000

11. Larry Gerbrandt, Letter From America: Can Yesterday's Thrills Be Compelling Television?, EUROMEDIA, Nov., 2000

12. Larry Gerbrandt, Letter From America: The Best Courtroom TV Drama Ever, EUROMEDIA, Dec. 2000

13. Larry Gerbrandt, Letter From America: The Hunt For The "Next Big Thing" Is On, EUROMEDIA, Jan. 2001

14. Larry Gerbrandt, Letter From America, EUROMEDIA, Feb. 2001

15. Larry Gerbrandt, Letter From America: Fear and Loathing on Madison Avenue , EUROMEDIA, Mar. 2001

16. Larry Gerbrandt, Letter From America: Studios Hold Tightly The Key To VOD Future, EUROMEDIA, Apr. 2001

17. Larry Gerbrandt, Letter From America: The Siren Call Of Recurring Revenue Streams, EUROMEDIA, May 2001

18. Larry Gerbrandt, Letter From America: Who Knew?: There Really Are More Yanks!, EUROMEDIA, June 2001

19. Larry Gerbrandt, Letter From America: Can There Be Too Much TV?, EUROMEDIA, July 2001

20. Larry Gerbrandt, Letter From America: The Fog Of War Likely To Linger Over Media Landscape Until Fall 2002, EUROMEDIA, Nov. 2001

21. Larry Gerbrandt, Letter From America: Media Consolidation: Eat Or Be Eaten, EUROMEDIA, Dec. 2001

22. Larry Gerbrandt, Letter From America: Repurposing: The Ultimate Sin Of Media Consolidation Or The Future Of TV?, EUROMEDIA, Feb. 2002

23. Larry Gerbrandt, Letter From America: No More Crossownership Rules: Let The M&A Games Begin , EUROMEDIA, Mar.  2002

24. Larry Gerbrandt, Letter From America: Oracles Are Never Wrong, Just Misinterpreted, EUROMEDIA, Apr. 2002

25. Larry Gerbrandt, Letter From America: American Television’s Dirty Little Secret, EUROMEDIA, May  2002

26. Larry Gerbrandt, Letter From America: When The Going Gets Tough, The Depressed Go To The Movies, EUROMEDIA, July 2002

27. Larry Gerbrandt, Letter From America: The New Media World Order, EUROMEDIA, July 2004

28. Larry Gerbrandt, Letter From America: The Long Odds Of Television: Or Why Bob Iger May Owe His Promotion To Terri Hatcher, EUROMEDIA, Apr. 2005

29. Larry Gerbrandt, Letter From America: U.S. Cable Operators: It’s All About The Bundle, EUROMEDIA, May  2005  

30. Larry Gerbrandt, Letter From America: Satellite Radio: Can Everyone Win?, EUROMEDIA, July 2005

31. Larry Gerbrandt, Letter From America: HDTV Launches Creating A Bandwidth Crisis, EUROMEDIA, Apr. 2009

32. Larry Gerbrandt, US Watch:  The ‘Unsub’ Spectre, EUROMEDIA, Apr. 2009

33. Larry Gerbrandt, US Watch: The Future Will Be Revolutionary, EUROMEDIA, Sept. 2009

34. Larry Gerbrandt, US Watch: There’s More To 3D Than What You See, EUROMEDIA, Jan. 2010

35. Larry Gerbrandt, US Watch: I want my 100 Mbps!, EUROMEDIA, Apr. 2010

36. Larry Gerbrandt, Letter From America: The Search For The Über Box, EUROMEDIA, May/June 2010

37. Larry Gerbrandt, Letter From America: TV Anywhere: Not So Fast, EUROMEDIA, Sept./Oct. 2010

38. Larry Gerbrandt, Letter From America: Basic Cable: The Ultimate Recession Proof Industry?, EUROMEDIA, Nov./Dec. 2010

39. Larry Gerbrandt, Letter From America: The Future Of Television – What Wasn’t At CES, EUROMEDIA, Jan./Feb. 2011

40. Larry Gerbrandt, Letter From America, EUROMEDIA, July/Aug. 2011

41. Larry Gerbrandt, Letter From America: Satellite Radio: Can Everyone Win?, EUROMEDIA

42. Larry Gerbrandt, US Watch: Can Technology Save Ad-Supported Publishing?, EUROMEDIA 

43. Larry Gerbrandt, US Watch: “I feel the need for speed”, EUROMEDIA

44. Larry Gerbrandt, US Watch: Taking the Tablets, EUROMEDIA

45. Larry Gerbrandt, US Watch: Programming Economics, EUROMEDIA

46. Larry Gerbrandt, US Watch: Measure for Measure, EUROMEDIA

47. Larry Gerbrandt, US Watch: Boxing Clever, EUROMEDIA

48. Larry Gerbrandt, US Watch: Critical Mass, EUROMEDIA

49. Larry Gerbrandt, US Watch: Beam me up, Scotty, EUROMEDIA, FEBRUARY 2012

50. Larry Gerbrandt, US Watch: Is Interactive Television Dead? , EUROMEDIA, May 2012

Nielsen

51. Larry Gerbrandt, Economics of On-Demand Programming, NIELSEN ENTERTAINMENT REPORTS, Dec. 2005

52. Larry Gerbrandt, Benchmarking the Digital Household 2005, NIELSEN ENTERTAINMENT REPORTS, 2005

53. Larry Gerbrandt, The Modern Movie Experience, NIELSEN ANALYTICS REPORT, June 2006

54. Larry Gerbrandt & Somer Knowles, Whatever, Whenever, Wherever: How Broadband is Redefining the Economics of Television, NIELSEN ANALYTICS REPORT, Jan. 2007

Miscellaneous

55. Holly Leff-Pressman & Larry Gerbrandt, Surviving the New-Media Jungle, MULTICHANNEL NEWS, Dec. 18, 2006 

56. Larry Gerbrandt, Over-the-top video in 2012: trends and technologies to watch. GigaOM Pro, June 2012


EXTERNAL CONSULTING RELATIONSHIPS:

GigaOM Pro

ThomsonReuters Round Table Group

Gerson Lehman Group

Cornerstone Group

The Analysis Group


INDUSTRY CONFERENCES:

1996 CTAM PPV Conference, Orlando, FL--Keynote presentation

1997 CTAM PPV Conference, Atlanta, GA--Keynote presentation

1997 USC Entertainment Law Institute, Los Angeles, CA--Keynote presentation

1998 North American Broadcasters Association (NAMBA)--Panel presentation

1999 NATPE, New Orleans—Panel presentation

1999 CTAM Digital Conference, New Orleans—Keynote presentation

1999 Women In Cable National Leadership Conference, San Francisco—Programming 101 seminar

1999 Streaming Media West—Roundtable discussion

2000 CTAM Digital & PPV Conference—Los Angeles—Keynote presentation

2000 Streaming Media East—Panel presentation

2000 Yack Program Partners--Moderated panel2000 TiVo Advertising Partners--Panelist

2000 Streaming Media West--Panelist

2001 Accenture Media & Entertainment Partners Conference--Keynote presentation

2001 Streaming Media West--Moderator

2001 National Association Broadcasters--Moderated New Media track sessions

2001 CTAM Pre-Western Show Panel—Moderator

2002 OSTA—Panelist

2003 Consumer Electronics Show—Panelist

2003 OSTA—Panelist

2004 Digital Hollywood—Moderator

2004 Digital Media—Panelist

2004 BCFM—Moderator and Panelist

2004 adTech—Panelist

2004 Great States/Boxoffice Conference--Moderator 

2005 NATPE—Moderator

2005 Digital Hollywood—Moderator

2005 Banff World TV Festival—Moderator/Panelist

2006 VON Conference—Moderator

2006 Digital Hollywood—Panelist

2006 Dow Jones VentureWire Consumer Technology Ventures

2007 Digital Hollywood—Panelist

2008 Digital Hollywood Spring—Host/Moderator

2008 Building Blocks—San Jose—Host/Moderator

2008 Digital Hollywood Fall—Host/Moderator

2008 Consumer Electronics Show—Digital Hollywood—Moderator

2009 Digital Hollywood Sprint—Host/Moderator

2009 Beverly Hills Bar Association--Panelist

2010 Consumer Electronics Show–Digital Hollywood—Las Vegas--Moderator

2010 Digital Hollywood Spring—Host/Moderator

2010 Broadcast Cable Financial Management—Nashville—Panelist

2010 Communications & Content World—New York—3D TV Keynote Session Moderator

2010 Digital Hollywood Fall—Host/Moderator

2011 Digital Hollywood Spring—Host/Moderator

2011 Digital Hollywood Fall—Host/Moderator

2011 Communications & Content World—New York—3D Session Moderator

2012 Digital Hollywood East Spring - Moderator

2012 Digital Hollywood West Spring – Host/Moderator

2012 Media Finance Focus – Las Vegas – Panelist

2012 Digital Hollywood West Fall – Host/Moderator

2013 Digital Hollywood West Spring – Host/Moderator

2013 Digital Hollywood West Fall– Host/Moderator


MCLE PRESENTATIONS:

Oct. 2004--Impact of Emerging Technologies on Entertainment Asset Values—Strook, Strook & Lavan

Jan. 2005—How To Value a Motion Picture Library—Akin Gump

Feb 2005—How To Value a Motion Picture & Television Library—Lord Bissell


ASSOCIATIONS:

Academy of Television Arts & Sciences, Member

National Association of Photoshop Professionals


PUBLICATIONS:

EUROMEDIA Magazine, Columnist, US Watch

The Hollywood Reporter, Columnist, Media Math (2010)


MEDIA:

National Public Radio:

Morning Edition

Oprah's Network Sees 10 Straight Months Of Growth 

January 03, 2013 ... LARRY GERBRANDT: Their greatest success is in targeting 25-54 African-American women. SILVERMAN: Larry Gerbrandt ... By Lauren Silverman http://www.npr.org/2013/01/03/168509164/oprahs-network-sees-10-straight-months-of-growth 

Morning Edition

Oprah Winfrey Network Still Finding Its Footing 

December 30, 2011 ... "And that simply hasn't happened," says Larry Gerbrandt, an analyst with Media Valuation Partners. "With the Oprah brand ... By Elizabeth Blair http://www.npr.org/2011/12/30/144440998/oprah-winfrey-network-still-finding-its-footing 

Morning Edition

Jay Leno, NBC's Mr. Prime Time? 

December 10, 2008 ... But industry analyst Larry Gerbrandt says one thing won't remain the same. ... But Larry Gerbrandt points out that this experiment carries risk. ... By Kim Masters http://www.npr.org/templates/story/story.php?storyId=98068838 

Morning Edition

Olympics Put NBC News In Difficult Position 

August 07, 2008 ... But long-time media industry analyst Larry Gerbrandt says the entire NBC network has a lot of money riding on these games. ... By David Folkenflik http://www.npr.org/templates/story/story.php?storyId=93364776 

Morning Edition

Oh, The Void Oprah Leaves Behind 

May 24, 2011 ... Larry Gerbrandt, an analyst for Media Valuation Partners, says station managers are the ones "most directly on the line because they need to ... By Elizabeth Blair http://www.npr.org/2011/05/24/136589995/oh-the-void-oprah-leaves-behind 

All Things Considered

The Man Behind The 'Tonight' Controversy 

January 15, 2010 ... It was all or nothing," says analyst Larry Gerbrandt of Media Valuation Parners. "Either all five nights worked, or they didn't.". The gamble failed. ... By David Folkenflik http://www.npr.org/templates/story/story.php?storyId=122623150 

All Things Considered

With New Show, Leno Stays At NBC 

December 09, 2008 ... attract new viewers as well. But long-time industry analyst Larry Gerbrandt says there's a risk. He remembers when ABC ... By Kim Masters http://www.npr.org/templates/story/story.php?storyId=98046311 

 

Interviewed on FNN, CNN, Good Morning, America

ABC Evening News, 4/24/97

ABC Evening News, 5/26/97

Pundits Panel, The Cable Channel, 1997/1998/1999/2000 Western Show and National Show

Silicon Spin show on ZDTV cable network, May 1999

PBS Frontline, 11/22/01

CNBC Europe, 1/25/05

ABC World News Tonight, 12/31/09 

Extensively quoted in Wall Street Journal, New York Times, The Los Angeles Times, The Atlanta Journal-Constitution, The Philadelphia Enquirer, The Denver Post, USA Today, Newsweek, Business Week Time Magazine, The Washington Post, Forbes, Crain’s New York, Business Week, Daily Variety, Hollywood Reporter, Cable World, Electronic Media, Broadcasting & Cable, Multichannel News, Boxoffice Magazine, TV Guide, San Francisco Chronicle, San Jose Mercury News, Fortune Magazine, Sports Illustrated.


AWARDS & EXHIBITIONS:

National Science Foundation Summer Fellowship, Clemson University, 1969 

New York International Film Festival (various in 1979-81) 

Underwater Photo Society (1993 & 1995 California Beach Dive Photo Competition)

Monterey County Fair 1994, 1995, 1996, 1997, 1998 Photography Exhibition (1996 & 1997 1st place awards, Best of Show in 1998)

Center For Photographic Art 1997, Center Awards, Exhibiting Artist

Featured in Polaroid's Test magazine in 1998 (developed a new technique for creating Polaroid transfers)

Center For Photographic Art 1999, Center Awards, Exhibiting Artist

MRCSD 2000 Division IIB Socko Team Champs (catcher)

Center For Photographic Art, 2014 Juried Exhibition, Pullman Sunset, online gallery selection


A portfolio of photographic images can be viewed at 

http://www.rarelightgallery.com/

and

http://flickr.com/photos/larrygerbrandt/      

Stock photography represented by Getty Images.